Organic/Health Food report

Originally from: Farmtalking
                        
The following message from Laura Wood –

Consumer insight, market dynamics and NPD is a pioneer report broken down into the core hot issues of low and light, branding healthy foods and wellbeing products. The report focuses on market dynamics, NPD strategies and consumer insight. Pinpoint the trends in the healthy food and drink market and discover how you can expand your consumer base to increase market share. You'll also be able to gain knowledge of the legal requirements related to health products in the UK, US, Europe and Asia. The report looks at the categories of dairy food, prepared foods, dried goods, bakery, confectionery, meat, baby and toddler foods, beverages, herbs, spices, alcohol, breakfast cereals, fats and spread and considers which are the most profitable food or drink groups.

Discover 'where next' for the health food and drinks market and analyse the 'push and pull' factors that determine whether to enter a new healthy food or drink market.

Top five reasons for you to order your copy today

Health Food and Drinks Outlook to 2006: Consumer insight, market dynamics and NPD will enable you to:

1. Build on existing and future strategies for branding and packaging with comprehensive analysis of traditional and innovative healthy foods.

2. Acquire essential data for any diet food and drink project through international health statistics, ingredient research and grocery store sales.

3. Win consumer purchase decisions by analysing spend patterns and reviewing the successful products that are currently in the market place.

4. Reach health customers more effectively by understanding the optimal channels to market.

5. Discover the demographic profile of the wellbeing and low and light consumer and cross tabulate your product entry strategy with existing and potential target groups.

For a complete index of this report click on http://www.researchandmarkets.com/reports/28378

Report Index:

EXECUTIVE SUMMARY

CHAPTER 1: WHAT CONSTITUTES A HEALTHY PRODUCT?

Definitions
Organic standards in Europe and the UK
Organic standards outside of the EU
Functional foods in Europe and the United States
Whole foods
Mixes of organic, functional and whole foods
Defining wellbeing and health and wellbeing interlinked
You are what you eat
Low and light food and drinks

CHAPTER 2: HEALTH MARKET DYNAMICS

Making health claims
Organic food and drinks market
Dairy and Horizon – United States
Prepared groceries and convenience foods
Dried goods, bakery products, confectionery, meat,
baby and toddler, beverages, herbs and spices and alcohol
Low and light category development
Bakery, bakery low and light new product examples
Dairy, snacks, confectionery, beverages, food as medicine, breakfast cereals, functional confectionery, functional dairy, fats and spreads, functional beverages and organic food and drinks

CHAPTER 3: CONSUMER INSIGHT

Why are people so interested in the fat content of the food
they eat nowadays?
The world is getting fat
Weight worldwide
Measuring body mass index
Global prevalence of obesity
Prevalence of obesity in adults
Gender and obesity
Prevalence of overweight children
Weight and prevalence of related diseases
Cancer and diet
Heart disease and diet
Cholesterol and diet
Diabetes and diet
Who are the wellbeing consumers?
Which wellbeing products are people buying?
Vitamins, minerals and supplements
Mental wellbeing and anti-depressants
Depression prevalence by country 1998–2005
Herbal remedies and aromatherapy
Essential oils and the effects of application
Beauty, cosmeceuticals and other trends in cosmetics
Pills for beauty and natural goes mainstream
Beauty and mental wellbeing hybrids
Beyond health and beauty and home hygiene

CHAPTER 4: TRENDS WITHIN THE HEALTH MARKET

Trends in dieting
Negative connotations and implications for low and light market opportunity Trends in spending
Health food pricing implications and countertrends
Trends towards functional foods
Trends in ingredients and NPD processes
Trends in artificial sweeteners
Trends in fat replacers
Trends in processing
New techniques, women, men and age
Trends in consumption patterns
Breakfast, lunch, dinner and snacks

CHAPTER 5: NEW PRODUCT DEVELOPMENT IN HEALTH FOOD AND DRINKS

Regional product differences
Health positioning
New product launches by category
Low and light food and drinks
Functional and fortified food and drinks
Natural and organic food and drinks
Beauty
Countertrends
Responding to industry trends in NPD activity
NPD responding to consumer trends
Convenience is key to low and light innovation

CHAPTER 6: FUTURE OUTLOOK – WHERE NEXT FOR HEALTHY FOOD AND DRINKS?

Losing the niche appeal
Health food sales to grow over next 10 years
Launches planned over 2002
Launches planned in the next five years
What is the healthiest and most profitable food group?
Key 'push and pull' factors when deciding whether to enter a new healthy food market Key changes in reaching the wellbeing consumer

Report Pricing:

Electronic EUR 1,220

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Related Reports Available from Research & Markets Ltd:

Low and Light Outlook to 2006: Growth opportunities in diet and health food and drinks – http://www.researchandmarkets.com/reports/4498 Organic Food Market Assessment 2002 – http://www.researchandmarkets.com/reports/3773 Growth Strategies In Packaging Food And Drink To 2007: Identifying the key market sectors – http://www.researchandmarkets.com/reports/4503 Green and Ethical Consumer Market Assessment 2002 – http://www.researchandmarkets.com/reports/3688 The Outlook for Organic Food and Drinks: Consumer trends and new product development – http://www.researchandmarkets.com/reports/4500 Wellbeing: A cross category approach to nutrition, health and beauty – http://www.researchandmarkets.com/reports/4496 The German Market for Fresh Organic Vegetables – http://www.researchandmarkets.com/reports/79

Click on http://www.researchandmarkets.com for details.

Thank you for your consideration.

Kind Regards,